Gender stereotypes being forced upon children and adults in IKEA exhibits :/ Not so sexism-free after all, are they?
-Left is ‘for women/girls’: Pink, dresses, high heels, cutesy stuff, make-up, kitchen toys (!!), dolls.
Versus
-Right is for ‘men/boys’: Basically every other colour! Music! Sports! Comfy shoes! Dragons! FUN!
Stop gendering everything! Colours, fashion and activities should all be unisex, period. Is it really so difficult to create more unisex-oriented room exhibits? Because this is so stereotyped it’s ridiculous. Plus all the messages they’re sending: Girls should be playing with dolls and toy kitchens (preparing for their future roles as mothers and wives, right?) in cute pink bedrooms while boys can play with dragons and guitars in multicoloured rooms. Meanwhile, adult women should be focusing on their dresses, heels, make-up and other appearance-based activities while adult men can enjoy themselves doing sports, playing music and wearing comfy shoes. Since when are sports and music male-oriented only, anyway?? It’s so ridiculous.
Wow… when I started reading this post I didn't expect things to be so blatant… This is really bad :-/
ReplyDeleteYep...I didn't remember so much textbook gender stereotypes on past visits some years ago, wonder if we're actually going backwards that much :/
DeleteI join you in criticizing gendered products!! You have clearly described what is UNFORTUNATELY a reality in IKEA :( :(
ReplyDeleteThanks for liking it :)! And yes, we were both there and saw just how unfortunately backward it all was :/
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